Hilfiger denim fashion fair booth, TWOTIMESTWENTYFEET TWOTIMESTWENTYFEET Espacios comerciales Aeropuertos
Hilfiger denim fashion fair booth, TWOTIMESTWENTYFEET TWOTIMESTWENTYFEET Espacios comerciales Aeropuertos

In 2010, the Amsterdam-based fashion label „Hilfiger Denim“ has commissioned 2x20ft for their appearance at the fashion fair BREAD & BUTTER BERLIN held at the grounds of former Tempelhof airport.

It went on for the three seasons. The outcome was outstanding, and we kept the similar concept for all oft them.

At the time „Hilfiger Denim“ was not present for some time at the fashion shows, so their expo booth must have been the most visible of the fair, staging with great radiance and attraction

The idea was that a gigantic eye catching billboard would rose behind the Container building, on a container wall consisting of 30 pieces of 20ft sea containers pasted with photos in the street art style of the current fashion campaign.

The container booth had 3 floors. The ground floor contained the reception area, a coffee bar, catering stand and a deck for various artistic outdoor activities. On the first floor was a lounge, and on the second floor a VIP bar with panoramic terrace.

In the summer of 2011, again the maximum visibility from the outside was achieved by pasting the booth container and the container walls with motifs of the current print campaign.

In addition, Hilfigers container booth opens up to

the Denim Base of the main exhibition hall of the Bread & Butter with an open deck

complemented by a container pool with glass windows.

The swimming pool serves as an succesfull eye catcher, but also the setting for the new swimwear collection.

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